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How Big Data is Changing the Face of the Global Marketplace

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“Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, Senior Vice President, Gartner One of the many things that we have to be aware of in today’s world is that the use of Big Data and Business Intelligence (BI) in both the local community markets and on a much larger global scale is becoming more prevalent as time passes by.

4 key steps to success with master data management

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Without a strategy to resolve issues, healthcare organizations’ efforts in business intelligence and information governance can fail.

5 Incredible Ways Enterprises Can Use Big Data Technology

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The concept of big data revolves around the global information revolution of the past few decades. Today, data-driven businesses are largely dependent on information collected from every domain in the industry, from customer requirements, to product specifications, to survey data, and so on. Businesses all over the world are keen on integrating big data into their platforms in an innovative way. The volume of data produced in cyberspace is exponentially growing.

Australian data management discovery tour

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I returned today from a two week trip to Australia that included client meetings and roundtable presentations in five cities – Brisbane, Adelaide, Melbourne, Canberra and Sydney. I finished my...

Virtualitics grabs another $7M in funding to drive its VR data visualization platform

 After raising $4.4 million last March, Virtualitics has closed a $7 million Series B round led by Centricus with participation from The VR Fund. The startup is building a sort of “Excel for VR,” that lets people see data in a more immersive and collaborative way. “[B]usiness intelligence platforms need to be 3D and collaborative by design in order to help companies gain a… Read More

A focus on culture allowed NZ’s Ministry of Justice to reap rewards from data

The ministry's director of Information and Business Intelligence details the journey the government entity went on to build and develop a data-enabled culture.

Brands Are Using Big Data to Estimate the ROI of Social Media Marketing

Social media has become one of the most effective platforms for brands to reach their target audience. Over 22% of the global population is on Facebook. Among global Internet users, the figure is 79%. The proportion of the population on any social media platform is even higher. The ROI of social media marketing can be very high. According to one MarketingSherpa study on social media marketing, brands receive $1.95 in revenue for every dollar they invest on social media.

Brands Are Using Big Data to Estimate the ROI of Social Media Marketing

Social media has become one of the most effective platforms for brands to reach their target audience. Over 22% of the global population is on Facebook. Among global Internet users, the figure is 79%. The proportion of the population on any social media platform is even higher. The ROI of social media marketing can be very high. According to one MarketingSherpa study on social media marketing, brands receive $1.95 in revenue for every dollar they invest on social media.

What Is This Thing We Call a CDP?

A new technology appears, seemingly from the ether, and promises to change our lives. Customer data integration, labeling and storage problems will disappear. Identities will merge. You'll be able to...

How Big Data Is Shaking Up the Manufacturing Supply Chain

At this point, it’s no surprise to anyone that big data and connected technologies— such as machine learning, predictive analytics, and artificial intelligence—are incredibly disruptive. This is true for nearly every industry in existence, and it’s a good thing. In July 2014, McKinsey and Company, a prominent analysis firm, published a report titled “How Big Data Can Improve Manufacturing,” and it takes a direct look at how the technology is changing the current landscape.
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