If the ad industry is serious about transparency, let’s open-source our SDKs
Erick Fang Contributor Share on Twitter Erick Fang is the chief executive officer of Mintegral, where he oversees management, customer relationships and product development for this global mobile advertising platform. Year after year, a lack of transparency in how ad traffic is sourced, sold and measured is cited by advertisers as a source of frustration and a barrier to entry in working with various providers.Twilio confirms it is buying Segment for $3.2B in an all-stock deal
Twilio today announced its biggest acquisition to date, spearheading a strong move into customer data management alongside its existing API-based tools for building and running customer communications services. Twilio is paying $3.2 billion “in Twilio Class A common stock, on a fully diluted and cash free, debt free basis” to acquire Segment, a marketing technology startup that lets organizations pull in customer data from one app into another, by way of APIs, and use its platform to better control the movement of that customer data.Public investors stay in love with tech, as Root and Affirm file to IPO
Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7 a.m. PT). Subscribe here. Why are there so many tech IPOs right now? Startups are finding that they can get higher valuations from public markets than private ones these days, because so many public investors want to put serious money in tech.Public investors stay in love with tech, as Root and Affirm file to IPO
Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7 a.m. PT). Subscribe here. Why are there so many tech IPOs right now? Startups are finding that they can get higher valuations from public markets than private ones these days, because so many public investors want to put serious money in tech.These 3 factors are holding back podcast monetization
Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and offline advertising at Right Side Up. Read part 1 of this article, Podcast advertising has a business intelligence gap, on TechCrunch. Podcast advertising growth is inhibited by three major factors: Lack of macro distribution, consumption and audience data.Podcast advertising has a business intelligence gap
Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and offline advertising at Right Side Up. There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the distributed nature of the medium, this causes uncertainty in user consumption and ad exposure and impact.House antitrust report accuses Amazon of using third-party seller data to copy popular products — something the tech giant has repeatedly denied
Amazon founder and CEO Jeff Bezos. Reuters Amazon uses third-party seller data to copy the site's most popular products, an antitrust report by the House Judiciary Committee alleged on Wednesday. Former Amazon sellers told an antitrust subcommittee the company released new products almost identical to their own and "killed" their sales. Amazon has denied accusations of this behavior in the past. "We have a policy against using seller-specific data to aid our private-label business," Amazon CEO Jeff Bezos said in July.UK Department For Education fails to meet UK, GDPR data protection standards – with flying colors
A compulsory audit has revealed severe security failings and data management problems.How To Interact With Power BI Data In A PowerPoint Presentation
Business intelligence is a crucial component in the chase to be on the top in this competitive corporate sphere. As a venture grows, it becomes tedious to keep track of the analytical data of the enterprise which, in turn, forms a road-block to decision making. Employing an analytical system in a data-driven business can help it to discover useful trends, information, conclusions and elevated decision making.Our Top 20 Most-Read Data and Analytics Research Last Week (to Oct 4)
Click here for an interactive PDF to connect to the notes directly. Afraz Jaffri scored his second "number 1" hit last with with a re-entry: How to Build Knowledge Graphs That Enable AI-Driven Enterprise Applications. This note was our most-read note across all of Data and Analytics excluding any branded research such as Magic Quadrants etc. Increasingly, knowledge graphs are powering artificial intelligence applications.FOLLOW US:
