Understanding The Role Of Big Data In Creating An Ad Network

Ad networks have become far more dependent on big data than ever. A 2017 Entrepreneur article titled “How Big Data is Solving Big Advertiser Problems” attempted to address these challenges. Andrew Medal, the author of the article and the founder of Agent Beta, said that big data is vital to creating personalized campaigns and improving customer targeting. In order to deliver these solutions to advertisers, they need to develop a clear understanding of the customer footprint.

Can Predictive Analytics Prevent DDoS Attacks Against SME Websites?

Big data is changing the nature of cybersecurity. Many of the applications don’t receive a lot of publicity, but are still very important. Small businesses are facing many different types of cyberattacks. And in turn, it’s important to know how to prevent DDoS attacks. They have to deal with many different types of malware, including viruses, trojans and worm attacks. Ransomware attacks have become much more prevalent over the past few years.

Stay classy: Amazon’s Jassy gets sassy with Larry

AWS boss claims consumer division has switched off Oracle data warehouse Amazon’s consumer business has switched off its Oracle data warehouse and will be almost Big Red-free by Christmas – at least according to AWS boss Andy Jassy.…

Amazon’s Consumer Business Has Turned Off Its Oracle Data Warehouse

An anonymous reader quotes a report from Bloomberg: Inc. has taken another step toward eliminating software from Oracle Corp. that has long helped the e-commerce giant run its retail business. An executive with Amazon's cloud-computing unit hit back at Oracle Executive Chairman Larry Ellison, who ridiculed the internet giant as recently as last month for relying on Oracle databases to track transactions and store information, even though Amazon sells competing software, including Redshift, Aurora and DynamoDB.

Children are being “datafied” before we’ve understood the risks, report warns

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A report by England’s children’s commissioner has raised concerns about how kids’ data is being collected and shared across the board, in both the private and public sectors. In the report, entitled Who knows what about me?, Anne Longfield urges society to “stop and think” about what big data means for children’s lives. Big data practices could result in a data-disadvantaged generation whose life chances are shaped by their childhood data footprint, her report warns.

Understanding the role of automation in data management strategies

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If you want to be fast and agile with your data, you need a strategy built on enabling you to do that. But your data strategy needs to include more than just raw processing power.

20 startups take center stage at Berkeley SkyDeck’s demo day

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The largest-ever Berkeley SkyDeck demo day kicked off with a high-energy performance from the Cal marching band, setting the tone for an afternoon of presentations from none other than Berkeley faculty and students-turned-entrepreneurs. Launched in 2012 as a modest accelerator for student-run businesses, SkyDeck has flourished since its inception. To date, the program has mentored 300 startups, which have gone on to raise $800 million via 27 funding rounds and 10 acquisition deals.

Police Are Using Big Data To Predict Future Crime Rates

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Law enforcement has been changed drastically by technology over the past two centuries. The use of fingerprints was the beginning of the forensic revolution. DNA, ballistic analysis, CCTV and other types of technology have also played an important role. But big data may soon have a bigger impact on law enforcement than any technological development of the 21st Century. Big data has been used in law enforcement for some time.

Syncsort survey shows cloud adoption still tactical

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A survey conducted by data integration provider Syncsort provides a window on the readiness and expectations of customers for moving to the cloud. Most consider the expected benefits worth the trouble, but are not far enough along to have any coherent strategy.

A Data Hub is not the same as a Data Lake or Data Warehouse

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Despite our best efforts we still receive lots of inquiries from organizations that confuse and conflate data hubs with data lakes and data warehouses.  In truth, the term "data hub"...
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