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Lotame unveils its new cookie-less tech for ad targeting

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Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID . For years, online advertisers have relied on cookies to track and target audiences, but they need new approaches as the major browsers phase out support for third-party cookies. (This shift isn’t limited to […]

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This syndicated post originally appeared at TechCrunch

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