Australian and New Zealand CIOs are more interested in investing in business intelligence and data analytics or artificial intelligence and machine learning.
Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID .
For years, online advertisers have relied on cookies to track and target audiences, but they need new approaches as the major browsers phase out support for third-party cookies. (This shift isn’t limited to cookies. For example, Apple is forcing developers to allow users to opt out of ad tracking next year.)
To adapt to an internet without cookies, a Lotame spokesperson told me that the Panorama ID is built on top of the company’s Cartographer technology, which helps publishers unify their first-party data.
We’ve seen our fair share of business intelligence (BI) platforms that aim to make data analysis accessible to everybody in a company. Most of them are still fairly complicated, no matter what their marketing copy says. MachEye, which is launching its AI-powered BI platform today, is offering a new twist on this genre. In addition to its official launch, the company also today announced a previously unreported $4.6 seed funding round led by Canaan Partners with participation from WestWave Capital.
Healthcare organizations house enormous amounts of data – amounts that have been multiplied many times over since the widespread adoption of electronic health records (EHR) systems over the last decade. What few of these groups know how to reckon with, though, is how to best manage data that’s no longer in use – particularly data from systems the organization has since retired.
Panoply, a platform that makes it easier for businesses to set up a data warehouse and analyze that data with standard SQL queries, today announced that it has raised an additional $10 million in funding from Ibex Investors and C5 Capital. This brings the total funding in the San Francisco- and Tel Aviv-based company to $24 million.
The company, which launched back in 2015, has mostly stuck to its original vision, which was always about democratizing access to data warehousing and the analytics capabilities that go hand-in-hand with that.
Like a dotcom dude vs '70s veteran buddy movie Six years after it considered putting itself up for sale, dotcom era data wrangler Tibco is set to buy Information Builders, a privately held data management biz with a 45-year history.…
It was a busy, fun, most interesting week. I hope everyone who joined our sessions and 1-1's extracted the value and answers they looked for. My 1-1's were very interesting, as always. Almost every organization I spoke to is struggling with data and analytics and trying to work out how to re-engineer how their business leaders take decisions. Here is an overview of my week's 1-1s.
Wednesday October 22 2020
6.08am Late getting up. Tired. Dog. Breakfast. News. Family. Late.
7.10am At desk. Blog. Top 20 most-read research last week across D&A. Mused - looks like my brain activity is a little flatter than earlier in the week. A pattern I have seen at previous conferences...
8.01am First 1-1....
10.05am Break. Starbucks run. Need my White Chocolate Mocha.
Ideally, mental wellness should be considered part of a healthy daily routine, like exercise. But even exercise is difficult to turn into a regular habit. Peloton addressed physical fitness by combining smart stationary bikes with live classes and community features to create an engaging experience. Now a new startup, MindLabs, is taking a similar approach to mental wellness.
Based in London, MindLabs announced today it has raised £1.4 million (about USD $1.82 million) in pre-seed investment led by Passion Capital, with participation from SeedCamp, as well as several founders of British consumer tech startups: Alex Chesterman (Cazoo and Zoopla); Neil Hutchinson (Forward Internet Group); Steve Pankhurst (FriendsReunited); James Hind (Carwow); and Jack Tang (Urban).
Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them.
Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors. Big data should be leveraged to execute any GTM campaign. Christian Welborn recently published an article on taking a data-driven approach to GTM.