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Moving Beyond Basics: Multichannel Marketing for the Modern Age

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What is multichannel marketing? Multichannel marketing refers to marketing efforts utilising multiple communication channels to engage with customers and prospects. The way it's enacted varies but there are two general approaches: Channel-led approach: seek to optimise performance by executing best practices on each channel used Contact-led approach: build out audience segments for contacts, then send individuals messages designed to drive actions across different channels.

Top 5 Tools for Building an Interactive Analytics App

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An interactive analytics application gives users the ability to run complex queries across complex data landscapes in real-time: thus, the basis of its appeal. The application presents a massive volume of unstructured data through a graphical or programming interface using the analytical abilities of business intelligence technology to provide instant insight. Furthermore, this insight can be modified and recalibrated by changing input variables through the interface.

The FBI’s Internal Guide For Getting Data From AT&T, T-Mobile, Verizon

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An anonymous reader quotes a report from Motherboard: A newly obtained document written by the FBI lays out in unusually granular detail how it and other law enforcement agencies can obtain location information of phones from telecommunication companies. Ryan Shapiro, executive director of nonprofit organization Property of the People, shared the document with Motherboard after obtaining it through a public record act request.

‘Best Open Source Software of 2021’ Identified by InfoWorld Listicle

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"Money may not grow on trees," argues InfoWorld, "but it does grow in GitHub repos." (as well as other open-source code-hosting sites). "Open source projects produce the most valuable and sophisticated software on the planet, free for the taking, dramatically lowering the costs of information technology for all companies..." Then they picked out a few to recognize and honor with their 2021 Best of Open Source Software Awards.

$28B Startup Says Companies Were Refusing Their Free Open-Source Code as ‘Not Enterprise-Ready’

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"Ali Ghodsi was happily researching AI at Berkeley when he helped invent a revolutionary bit of code — and he wanted to give it away for free," remembers Forbes India. "But few would take it unless he charged for it. "Now his startup is worth $28 billion, and the career academic is a billionaire with a reputation as one of the best CEOs in the Valley." (Literally.

Week in the Life of an Analyst at Gartner US IT Symposium (virtual) 2021

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If you follow my blog for any period of time you will know that for most years I have attended our annual Gartner IT Symposium I do a day-in-the-life blog of an analyst.  This often starts with a graphic of my mind waves (courtesy of Muse) and then you get an hour by hour run down of what I do every day. 

Consumers may have started the supply-chain crisis, but panicked retailers are making everything worse by over-ordering for the holidays

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A container ship passes beneath a suspension bridge as it departs for Europe. Getty Images Retailers are panic-buying as the supply-chain crisis stokes fears of holiday shortages. But this natural instinct to over-order is shooting retailers in the foot, experts told Insider. It's causing a "bullwhip effect" to ripple through the supply chain, making the crisis even worse. Retailers are panic-buying for the holidays as the supply-chain crisis stokes fears of empty shelves during their most profitable season of the year.

How AI and ML Can Transform Data Integration

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The data integration landscape is under a constant metamorphosis. In the current disruptive times, businesses depend heavily on information in real-time and data analysis techniques to make better business decisions, raising the bar for data integration. The upsurge of data (with the introduction of non-traditional data sources like streaming data, machine logs, etc.) along with traditional ones challenge old models of data integration.

Oracle-owned ERP outfit NetSuite fitted with banking and data warehouse features to keep accountants sane

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It's about helping steer the business without so many spreadsheets, says analyst NetSuite, the ERP software aimed at medium-sized businesses, has launched new product features addressing integration with banking systems and business-facing analytics.…

What is Yield Farming in Crypto and How Does Data Analytics Help?

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Data analytics has become a major gamechanger for the cryptocurrency industry. Traders and miners have discovered a number of advantages of using big data and AI tools to improve their profitability. One of the newest applications of data analytics in cryptocurrency mining is with yield farming. Many crypto enthusiasts have found that it can help them lift their ROI considerably and address many of the problems that they face.
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