CaptivateIQ raises $46M for its no-code sales commissions platform

CaptivateIQ, which has developed a no-code platform to help companies design customized sales commission plans, has raised $46 million in a Series B round led by Accel. Existing backers Amity, S28 Capital, Sequoia, and Y Combinator also participated in the financing, which brings the San Francisco-based company’s total raised to $63 million since its 2017 inception. CaptivateIQ must be doing something right.

OneStream raises $200M, now valued at $6B after its enterprise-focused financial software sees a surge of use

Digital transformation is the name of the game these days, and companies that are enabling businesses to take a leap into the future, by helping them tackle their most complex operations, are reaping the rewards. In the latest development, OneStream, a startup that provides a toolkit of services to enterprises to help them run financial operations (for example, reporting, planning, tax and more), has raised $200 million in primary equity.

Revolution Ventures backs Casted in B2B-focused podcast play

Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted, an audio and video podcast product aimed at B2B marketers.

Reputation acquires Nuvi to add social listening, visualization to its CX platform

Via Nuvi, Reputation will add social listening and data visualization tools to its RXM platform.

Michael Saylor’s MicroStrategy buys another $15 million of bitcoin, just three weeks after its latest purchase

MicroStrategy CEO, Michael Saylor. MicroStrategy/YouTube MicroStrategy bought another $15 million worth of bitcoin Monday, just three weeks after its last purchase. The company now holds around $5.29 billion worth of bitcoin. Saylor in a tweet said his firm owns 91,579 bitcoins acquired for $2.226 billion at an average price of $24,311 per coin. Sign up here for our daily newsletter, 10 Things Before the Opening Bell Michael Saylor's MicroStrategy bought another $15 million worth of bitcoin on Monday, three weeks after its latest purchase in March.The CEO on Twitter revealed that his business intelligence firm purchased an additional 253 bitcoin at an average price of around $59,339 according to a Securities and Exchange Commission filing dated Monday."As of 4/5/2021, we #hodl ~91,579 bitcoins acquired for ~$2.226 billion at an average price of ~$24,311 per bitcoin," Saylor said in the tweet.MicroStrategy was the first corporation to directly purchase bitcoin, and made its last purchase on March 12.

Extra Crunch roundup: Tonal EC-1, Deliveroo’s rocky IPO, is Substack really worth $650M?

For this morning’s column, Alex Wilhelm looked back on the last few months, “a busy season for technology exits” that followed a hot Q4 2020. We’re seeing signs of an IPO market that may be cooling, but even so, “there are sufficient SPACs to take the entire recent Y Combinator class public,” he notes. Once we factor in private equity firms with pockets full of money, it’s evident that late-stage companies have three solid choices for leveling up.

Startups must curb bureaucracy to ensure agile data governance

Jon Loyens Contributor Share on Twitter Jon Loyens is chief product officer and co-founder of Data.World. By now, all companies are fundamentally data driven. This is true regardless of whether they operate in the tech space. Therefore, it makes sense to examine the role data management plays in bolstering — and, for that matter, hampering — productivity and collaboration within organizations. While the term “data management” inevitably conjures up mental images of vast server farms, the basic tenets predate the computer age.

Soda monitors data and helps you fix issues before it’s too late

Meet Soda, a data monitoring platform that is going to help you discover issues with your data processing setup. This way, you can react as quickly as possible and make sure that you keep the full data picture. If you’re building a digital-first company, you and your customers are likely generating a ton of data. And you may even be leveraging that data to adjust your product itself — think about hotel pricing, finding the right restaurant on a food delivery website, applying for a loan with a fintech company, etc.

Sales Organizations Use Data-Driven SEO for Revenue Maximization

A data-driven approach allows companies of any scale to develop SEO and marketing strategies based not on the opinion of individual marketers but on real statistics. Big data helps better understand your customers, adjust your strategy according to the obtained results, and even decide on the further development of your product line.  Data-driven SEO and marketing activities leave no space for bad shots.

Are You Getting The Most Out Of Your Marketing Data?

These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. That’s good news, right? Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Otherwise, it’s just noise. If your brand is trying to navigate today’s crowded and confusing analytics environment, one of the best things you can do is actively seek to reduce the amount of information you’re trying to wrangle.